On November 8th, two seats were up for election on Louisiana’s Supreme Court. In Louisiana, Justices are chosen in partisan elections and serve ten year terms. Justice Marcus Clark ran unopposed for reelection. Judge Jimmy Genovese defeated Judge Marilyn Castle for an open seat on the court. This seat was previously held by Justice Jeanette Theriot Knoll, who did not seek reelection.
The Brennan Center used multiple sources for spending information, which showed the following:
Kantar Media/CMAG: Estimated Total Spending: $2,511,800*
- Estimated Spending by Jimmy Genovese: $495,600
- Estimated Spending by Marilyn Castle: $276,090
- Estimated Spending by Citizens for Judicial Excellence: $530,710
- Estimated Spending by Restore Our Coast PAC: $276,130
- Estimated Spending by Center for Individual Freedom: $933,270
*Spending estimate last updated on: May 30, 2017.
FCC Contracts: Recorded TV Contracts: $1,761,975*
- Television ad buys recorded for Jimmy Genovese: $564,446
- Television ad buys recorded for Marilyn Castle: $206,313
- Television ad buys recorded for Citizens for Judicial Excellence: $154,875
- Television ad buys recorded for Restore Our Coast PAC: $291,725
- Television ad buys recorded for Center for Individual Freedom: $544,616
*Recorded ad buys last updated on November 3, 2016
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November 2 – Propping Up
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This ad says “a Virginia secret money group is…propping up Marilyn Castle’s campaign.”
Sponsor: Restore Our Coast PAC
Estimated Spending (Kantar Media/CMAG): $49,590
November 1 – Friends in Washington
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This ad says “my values and aren’t for sale and neither is our supreme court.”
Sponsor: Jimmy Genovese
Estimated Spending (Kantar Media/CMAG): $64,820
October 31 – Real Differences
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This ad says Genovese is “bad on crime and jobs,” while Castle is “smart, fair, [and] tough.”
Sponsor: Citizens for Judicial Excellence
Estimated Spending (Kantar Media/CMAG): $151,090
October 28 – Leniency
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This ad says “Call Judge Genovese and tell him to put our safety first and get tough on crime.”
Sponsor: Center for Individual Freedom
Estimated Spending (Kantar Media/CMAG): $191,930
October 28 – Unlimited Corporate Money
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This ad says Castle “sides with big business over hard working people.”
Sponsor: Jimmy Genovese
Estimated Spending (Kantar Media/CMAG): $109,430
October 27 – Ever Wonder
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This ad attacks Genovese for his financial support from trial lawyers.
Sponsor: Marilyn Castle
Estimated Spending (Kantar Media/CMAG): $85,280
October 26 – From Day One
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This ad says Genovese is “pro-God and pro-family.”
Sponsor: Restore Our Coast PAC
Estimated Spending (Kantar Media/CMAG): $56,930
October 25 – Protect Innocent Victims
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This ad criticizes Genovese for previous rulings.
Sponsor: Center for Individual Freedom
Estimated Spending (Kantar Media/CMAG): $213,680
October 19 – Poisoned Drinking Water
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This ad criticizes Castle for a ruling in a case involving contaminated water.
Sponsor: Jimmy Genovese
Estimated Spending (Kantar Media/CMAG): $105,450
October 17 – Child Predators
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This ad praises Castle for “locking up child sex offenders for good.”
Sponsor: Center for Individual Freedom
Estimated Spending (Kantar Media/CMAG): $368,870
October 14 – Standards Will Be Raised
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This ad says Castle is a “endorsed for her impeccable conservative record.”
Sponsor: Marilyn Castle
Estimated Spending (Kantar Media/CMAG): $68,980
October 13 – Strong and Sound Values
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This ad says Louisiana lives by “strong and sound, conservative values,” which Genovese shares.
Sponsor: Restore Our Coast PAC
Estimated Spending (Kantar Media/CMAG): $126,950
October 7 – Bus Stop
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This ad says Genovese became a judge to “build a safer community and protect our future generation.”
Sponsor: Jimmy Genovese
Estimated Spending (Kantar Media/CMAG): $101,560
October 6 – Unsuitable Rev
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This ad criticizes a decision by Genovese for letting a “thief…off the hook” for damages resulting from a robbery.
Sponsor: Citizens for Judicial Excellence
Estimated Spending (Kantar Media/CMAG): $316,350
October 5 – Firm But Fair
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This ad includes Castle’s experience as chief judge and praise from law enforcement.
Sponsor: Marilyn Castle
Estimated Spending (Kantar Media/CMAG): $54,210
October 5 – Unsuitable
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This ad says Genovese “uses the law to protect criminals.”
Sponsor: Citizens for Judicial Excellence
Estimated Spending (Kantar Media/CMAG): $5,020
October 5 – Beautiful Moments
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Sponsor: Marilyn Castle
Estimated Spending (Kantar Media/CMAG): $44,010
September 24 – Twenty Years
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This ad says Genovese’s has the “experience you deserve; integrity you expect.”
Sponsor: Jimmy Genovese
Estimated Spending (Kantar Media/CMAG): $90,720
News
Jeremy Alford, Opinion: Don’t Ignore Supreme Court Race, Daily Comet, Sept. 20, 2016.
Methodology
Data on ad airings and spending on ads are calculated and prepared by Kantar Media/CMAG, which captures satellite data in the nation’s largest media markets. CMAG’s estimates do not reflect ad agency commissions or the costs of producing advertisements, nor do they reflect the cost of ad buys on local cable channels. Cost estimates are revised by Kantar Media/CMAG when it receives updated data, resulting in some fluctuations in the reported ad spending.
Data on spending on ads was also compiled from ad purchase contracts posted by the FCC and from state disclosure databases when available.