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Buying Time 2022 – Montana

This page features Montana Supreme Court television advertisements from the 2022 election cycle.

Published: May 24, 2022

The terms of two Montana Supreme Court justices, Ingrid Gustafson and James Rice, are ending on December 31, 2022. The candidates competed in a nonpartisan primary election on June 7, 2022. James Rice and Bill D’Alton competed in the primary for Rice’s seat. Ingrid Gustafson, James Brown, and Mike McMahon competed in the primary for Gustafson’s seat. The two candidates who received the highest number of votes in each primary (James Rice, Bill D’Alton, Ingrid Gustafson, and James Brown) will advance to the general election, which will be held on November 8, 2022.

Kantar Media/CMAG: Estimated Total TV Spending: $523,870*

  • Estimated spending by James Brown: $218,130
  • Estimated spending by Ingrid Gustafson: $138,360
  • Estimated spending by Montana Business PAC: $10,460
  • Estimated spending by Republican State Leadership Committee – JFI Montana PAC: $47,650
  • Estimated spending by Realtors for Better Government: $21,660
  • Estimated spending by Montanans for Liberty and Justice: $87,600
  • Estimated spending by Montana Republican State Central Committee: $10

*Spending figures last updated November 7, 2022.


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November 6 – MT Gustafson Tayt

Stream video (QT)

In this ad, Ingrid Gustafson’s daughter says, “My mom, Ingrid Gustafson, is steadfast, confident, loyal, strong. She got into law for the betterment of other people.”

Sponsor: Ingrid Gustafson

Estimated Spending: TBD


November 6 – MT RSCC Small Business 15

Stream video (QT)

In this ad, a voiceover says “James Brown will enforce the law and follow the constitution. Brown’s pro-business and endorsed by small business owners.”

Sponsor: Montana Republican State Central Committee 

Estimated Spending: TBD


November 2 – MT RSCC Fourth Generation 15

Stream video (QT)

In this ad, a voiceover says “James Brown will preserve the rule of law, uphold the constitution, and protect our way of life.”

Sponsor: Montana Republican State Central Committee 

Estimated Spending: $10


November 1 – MT Brown Fought 15

Stream video (QT)

In this ad, a voiceover says “Just like Joe Biden, liberal Ingrid Gustafson’s bad for Montana jobs.”

Sponsor: James Brown

Estimated Spending: $34,250


October 26 – MT RSLCJFIMT Trust 15

Stream video (QT)

In this ad, a voiceover says, “Gustafson even heard a case brought by her own court’s employee. We call that unethical. Liberal Ingrid Gustafson, wrong for Supreme Court.”

Sponsor: Republican State Leadership Committee – JFI Montana PAC

Estimated Spending: $4,090


October 26 – MT RSLCJFIMT Missing Records 15

Stream video (QT)

In this ad, a voiceover says, “Ingrid Gustafson voted to hide her own records from us. Ignoring ethics, Gustafson involved herself in a case brought by her own court’s employee. Ingrid Gustafson can’t be trusted.”

Sponsor: Republican State Leadership Committee – JFI Montana PAC

Estimated Spending: $5,360


October 25 – MT MFLJ Auction

Stream video (QT)

In this ad, a voiceover says, “Auctioning off our public lands. James Brown lobbied for special interests scheming to limit our access to public lands and streams.”

Sponsor: Montanans for Liberty and Justice

Estimated Spending: $40,740


October 25 – MT Gustafson Negative Ads

Stream video (QT)

In this ad, Ingrid Gustafson says, “Like you, I hate these negative ads. They’re outrageous lies and you shouldn’t believe them. This isn’t a game, this is about Montana’s future and whether you will let out-of-state dark money lobbyists buy a seat on the Montana Supreme Court.”

Sponsor: Ingrid Gustafson

Estimated Spending: $42,470


October 20 – MT MFLJ Power Bills Gazette

Stream video (QT)

This ad features a Billings Gazette headline which reads “Commissioners approve large NorthWestern Energy rate hike” and a voiceover which says “power bills for NorthWest are going up thanks to PSC president and lobbyist James Brown.”

Sponsor: Montanans for Liberty and Justice

Estimated Spending: $120


October 19 – MT Brown Liberal Judge 15

Stream video (QT)

In this ad, a voiceover says “Liberal judge Ingrid Gustafson is falsely attacking constitutional conservative James Brown to hide her record of using loopholes to overturn convictions of violent criminals and a child sex abuser.”

Sponsor: James Brown

Estimated Spending: $24,150


October 19 – MT Brown Always Fought 15

Stream video (QT)

In this ad, a voiceover says “Ingrid Gustafson’s making false attacks because Gustafson’s F-rated by the Montana Chamber of Commerce on protecting jobs and small business.”

Sponsor: James Brown

Estimated Spending: $44,000


October 16 – MT RSLCJFIMT Bad Choice 15

Stream video (QT)

In this ad, a voiceover says “Ingrid Gustafson: a bad choice for supreme court. Gustafson’s F-rated by the Montana Chamber of Commerce.”

Sponsor: Republican State Leadership Committee – JFI Montana PAC

Estimated Spending: $24,740


October 2 – MT MFLJ Power Bills

Stream video (QT)

In this ad, a voiceover says “our power bills are going up 20 percent thanks to PSC president and lobbyist James Brown.”

Sponsor: Montanans for Liberty and Justice

Estimated Spending: $46,740


October 2 – MT Gustafson Marc

Stream video (QT)

In this ad, former Montana Governor Marc Racicot says, “She is a fine lawyer and a jurist that can be trusted. Reelect Justice Ingrid Gustafson to the Montana Supreme Court.”

Sponsor: Ingrid Gustafson

Estimated Spending: $16,890


October 2 – MT Gustafson Gregory Todd

Stream video (QT)

In this ad, retired judge Gregory Todd says, “Justice Gustafson does not have an agenda. She calls it as she sees it.”

Sponsor: Ingrid Gustafson

Estimated Spending: $12,090


September 26 – MT Gustafson Twenty Years 15

Stream video (QT)

In this ad, Ingrid Gustafson says, “I’ve spent my career protecting your constitutional rights: the right to privacy and access to public lands and water.”

Sponsor: Ingrid Gustafson

Estimated Spending: $9,030


September 25 – MT Gustafson Protecting Your Constitutional Rights 

Stream video (QT)

In this ad, Ingrid Gustafson says, “corporate lobbyists and partisan politicians are distorting my record and spreading misinformation.”

Sponsor: Ingrid Gustafson

Estimated Spending: $37,720


September 21 – MT Brown Way of Life 15

Stream video (QT)

In this ad, a voiceover says, “Joe Biden and liberal activist judges are attacking our way of life. But James Brown will fight back.”

Sponsor: James Brown

Estimated Spending: $30,610


September 21 – MT Brown Coming for our Jobs 15

Stream video (QT)

In this ad, a voiceover says, “Joe Biden is coming for our jobs, guns, way of life. But James Brown has the backbone to follow the Constitution.”

Sponsor: James Brown

Estimated Spending: $42,810


September 14 – MT RBG Fourth Generation 15

Stream video (QT)

In this ad, a voiceover says, “Brown’s pro-business and endorsed by small business owners.”

Sponsor: Realtors for Better Government

Estimated Spending: $21,660


June 6 – MT RSLCJFIMT Conservative Choice 15

Stream video (QT)

In this ad, a voiceover says, “James Brown, endorsed by Senator Daines, Governor Gianforte, and Attorney General Knudsen, 'cause they know James Brown is a true constitutional conservative.”

Sponsor: Republican State Leadership Committee – JFI Montana PAC

Estimated Spending: $13,460


June 6 – MT Brown Uphold the Constitution 15

Stream video (QT)

In this ad, a voiceover says, “He’ll uphold the constitution, stand for law and order, and fight to protect our Montana way of life.”

Sponsor: James Brown

Estimated Spending: $2,390


May 24 – MT Brown Fourth Generation 15

Stream video (QT)

In this ad, a voiceover says, “James Brown knows that defending our rights, protecting our values, depends on the strict interpretation of our constitution.”

Sponsor: James Brown

Estimated Spending: $6,880


May 24 – MT Brown Our Rights 15

Stream video (QT)

In this ad, a voiceover says, “James Brown, the constitutional conservative who sees our rights under Montana’s constitution as black and white.”

Sponsor: James Brown

Estimated Spending: $14,700


May 9 – MT Brown Fourth Generation 

Stream video (QT)

In this ad, James Brown says, “as your next justice, I will follow the law, defend the Constitution, and protect the Montana way of life.”

Sponsor: James Brown

Estimated Spending: $18,340


May 12 – MT Gustafson Soccer

Stream video (QT)

In this ad, Ingrid Gustafson says, “just as there’s no room for politics on the pitch, there’s no room for politics in the courtroom. I have nearly 20 years of experience serving Montanans as a judge. Now I’m asking for your vote to re-elect me.”

Sponsor: Ingrid Gustafson

Estimated Spending: $8,780


May 12 – MT MTBP Lawyer 15

Stream video (QT)

In this ad, a voiceover says, “on the Supreme Court, Brown will preserve the rule of law, uphold the Constitution, and protect our way of life.”

Sponsor: Montana Business PAC

Estimated Spending: $5,250


May 12 – MT MTBP Fourth Generation 15

Stream video (QT)

This ad says, “Fourth generation Montanan, small businessman, James Brown will enforce the law and follow the Constitution.”

Sponsor: Montana Business PAC

Estimated Spending: $5,210


May 18 – MT Gustafson Appears to Be

Stream video (QT)

This ad says, “Ingrid truly cares about the people in the judicial system. On the Supreme Court you want someone like Ingrid, who has now been five years on the Montana Supreme Court and believes deeply in our Montana Constitution.”

Sponsor: Ingrid Gustafson

Estimated Spending: $3,020