Buying Time 2025 – Wisconsin
This page features Wisconsin Supreme Court election spending data and television advertisements from the 2025 election cycle.
On April 1, 2025, Wisconsin held a nonpartisan election for a 10-year term on the Wisconsin Supreme Court. The candidates competed to fill the seat of incumbent Justice Ann Walsh Bradley who is retiring. The primary election was canceled given that only two candidates filed to run. Dane County Circuit Court judge Susan Crawford, who was been endorsed by the Wisconsin Democratic Party, defeated Waukesha County Circuit Court judge Brad Schimel, who previously served as attorney general, a position he ran for as Republican.
*Spending totals come from two sources – public disclosures filed with the Wisconsin Ethics Commission, and TV spending estimates provided by Vivvix/CMAG. Candidate totals reflect the amount of money candidates report raising because they are required to report this more frequently than expenditures. To determine a group’s spending, we rely on public disclosures except when there are no relevant public disclosures on file or when spending estimates provided by Vivvix/CMAG surpass the amounts listed in public disclosures.
Advertisements (provided by Vivvix/CMAG)
March 29 – WI Schimel Trump Endorsement
In this ad, a voiceover says: “If we elect Susan Crawford to the Supreme Court, none of the good that he’s (Trump) trying to do nationally will trickle down to Wisconsin.”
Sponsor: Brad Schimel
Estimated Spending: $18,920
March 29 – WI Schimel Frontline Prosecutor
In this ad, Brad Schimel says: “When you walk out of the court room after a guilty verdict, they had the community say we believe you and you deserve justice.”
Sponsor: Brad Schimel
Estimated Spending: $17,770
March 28 – WI Schimel Activist Judge 15
In this ad, a voiceover says: “Susan Crawford is an activist judge – she does not want to require an ID to vote and does not want to protect our kids or communities.”
Sponsor: Brad Schimel
Estimated Spending: $31,070
March 27 – WI Crawford Jeffery Colvin
In this ad, a voiceover says: “Schimel gave Colvin just two years in jail and one year after his release, he attacked another woman.”
Sponsor: Susan Crawford
Estimated Spending: $38,860
March 27 – WI Schimel Trump Endorsement 15
In this ad, a voiceover says: “Trump has endorsed Brad Schimel in the race for Wisconsin Supreme Court – Trump called the election very important.”
Sponsor: Brad Schimel
Estimated Spending: $31,080
March 26 – WI Schimel Breaking News
In this ad, a voiceover says: “If we elect Susan Crawford to the Supreme Court, none of the good he’s (Trump) is trying to do will trickle down to Wisconsin.”
Sponsor: Brad Schimel
Estimated Spending: $80,020
March 26 – WI Schimel Front Line Prosecutor
In this ad, Brad Schimel says: “25 years as a front line prosecutor, I go to work and see some of the worst things that people do to each other.”
Sponsor: Brad Schimel
Estimated Spending: $17,770
March 25 – WI Fair Courts America Fighting Back
In this ad, a voiceover says: “We don’t need another liberal judge we need Brad Schimel.”
Sponsor: Fair Courts America
Estimated Spending: $76,730
March 25 – WI Crawford Tough Times End Card
In this ad, Susan Crawford says: “Along the way I learned a lot about hard work, common sense and most of all, what it means to look out for people.”
Sponsor: Susan Crawford
Estimated Spending: $128,530
March 25 – WI A Better WI Elon Musk
In this ad, a voiceover says: “Musk is spending millions to elect Schimel and Schimel could open the doors to Musk’s radical plan.”
Sponsor: A Better Wisconsin Together Political Fund
Estimated Spending: $80,330
March 25 – WI A Better WI Too Extreme
In this ad, a voiceover says: “Judges should keep our neighborhood safe – but Judge Brad Schimel let child sex predators off easy.”
Sponsor: A Better Wisconsin Together Political Fund
Estimated Spending: $36,220
March 25 – WI Crawford Protect Kids
In this ad, a voiceover says: “When this man was caught with child porn, Schimel gave him a plea deal after the man’s lawyer gave Schimel $5,000.”
Sponsor: Susan Crawford
Estimated Spending: $163,590
March 25 – WI Crawford Special Needs
In this ad, Susan Crawford says: “Protecting people started early for me and it’s what I’ve been doing my whole life.”
Sponsor: Susan Crawford
Estimated Spending: $290
March 25 – WI Crawford Ban Abortion 15
In this ad, a voiceover says: “Brad Schimel would ban abortions with no exceptions for rape or incest or the mother’s health.”
Sponsor: Susan Crawford
Estimated Spending: $65,830
March 22 – WI Crawford & WIDP Knee Pad Brad
In this ad, a voiceover says, “Schimel begged and Musk unloaded $10 million to rig the court.”
Sponsor: Susan Crawford & The Democratic Party of Wisconsin
Estimated Spending: $22,010
March 22 – WI Crawford Lying
In this ad, a voiceover says: “Unlike Schimel, she’s (Susan Crawford) has always protected our kids at school and everywhere else.”
Sponsor: Susan Crawford
Estimated Spending: $442,620
March 21 – WI Schimel Radical Agenda
In this ad, a voiceover says: “Giving puberty blocking drugs to children without parents’ consent? That’s who Susan Crawford sides with.”
Sponsor: Brad Schimel
Estimated Spending: $455,500
March 19 – WI Crawford Protecting People
In this ad, Susan Crawford says: “Protecting people started early for me and it’s what I’ve been doing my whole life.”
Sponsor: Susan Crawford
Estimated Spending: $146,490
March 19 – WI WMCIMC Curtis O’Brien
In this ad, a voiceover says: “O’Brien faced sixty years in prison, Judge Susan Crawford sentenced him to four.”
Sponsor: WMC Issues Mobilization Council
Estimated Spending: $199,820
March 19 – WI Fair Courts America The Spin
In this ad, a voiceover says: “Susan Crawford is not being honest – independent sources say she’s being loose with her facts.”
Sponsor: Fair Courts America
Estimated Spending: $440,110
March 18 – WI Crawford Tough Times
In this ad, Susan Crawford says: “Along the way, I learned a lot about hard work, common sense, and most of all what it means to look out for people.”
Sponsor: Susan Crawford
Estimated Spending: $565,360
March 18 – WI Crawford Mike Walter
In this ad, Mike Walter says: “When you’re a cop, keeping people safe is the job. Brad Schimel makes that job harder by letting criminals off easy.”
Sponsor: Susan Crawford
Estimated Spending: $434,750
March 18 – WI Crawford Corrupt
In this ad, a voiceover says: “Now Elon Musk is trying to buy Schimel a seat on the Supreme Court because he knows Schimel always helps his big campaign donors.”
Sponsor: Susan Crawford
Estimated Spending: $997,190
March 18 – WI Crawford A Lot of Talk
In this ad, a voiceover says: “Brad Schimel wants to make sure women don’t have the right to make their own healthcare decisions.”
Sponsor: Susan Crawford
Estimated Spending: $450,370
March 15 – WI Building Americas Future Record
In this ad, a voiceover says: “Susan Crawford is putting criminals over your kids.”
Sponsor: Building America’s Future
Estimated Spending: $907,370
March 15 – WI Schimel Teri Jendusa Nicolai
In this ad, Teri Jendusa-Nicolai says: “I know Brad the person and I know how passionate he is about helping people – women, sexual assault victims, children.”
Sponsor: Brad Schimel
Estimated Spending: $1,024,720
March 14 – WI Crawford False Ads Healthcare
In this ad, Susan Crawford says: “I believe in protecting your family and your right to privacy and that women have the right to make their own decisions about their healthcare.”
Sponsor: Susan Crawford
Estimated Spending: $51,270
March 14 – WI Everytown Most Extreme
In this ad, a voiceover says: “Schimel even opposes background checks that keep guns away from violent criminals and keep cops safe on our street.”
Sponsor: Everytown For Gun Safety Action Fund
Estimated Spending: $87,720
March 13 – WI Crawford Right vs Wrong
In this ad, Susan Crawford says: “Behind this bench, I don’t care about left versus right, I care about right versus wrong.”
Sponsor: Susan Crawford
Estimated Spending: $148,300
March 12 – WI Crawford Serial Rapist
In this ad, a voiceover says: “A sex predator commits more violent crimes and his survivors wait years for justice – all because of Brad Schimel.”
Sponsor: Susan Crawford
Estimated Spending: $153,530
March 8 – WI Schimel Laurie
In this ad, Laurie says: “When my sister was murdered fifteen years ago, Brad Schimel kept his promise to us – he told us he was going to get us justice and he did.”
Sponsor: Brad Schimel
Estimated Spending: $663,090
March 7 – WI Crawford One Time Thing
In this ad, a voiceover says: “That was just one time Brad Schimel let a sex predator loose on our kids.”
Sponsor: Susan Crawford
Estimated Spending: $1,104,340
March 6 – WI Building Americas Future Curtis O’Brien
In this ad, a voiceover says: “Judge Susan Crawford could have given him (Curtis O’Brien) sixty years in prison but she let him walk two years in prison – that’s it.”
Sponsor: Building America’s Future
Estimated Spending: $1,188,610
March 6 – WI WMCIMC David Zoerner
In this ad, Sheriff David Zoerner says: “We can’t keep you safe when liberal judges refuse to actually punish violent criminals.”
Sponsor: WMC Issues Mobilization Council
Estimated Spending: $603,470
March 6 – WI Schimel Worst Nightmare
In this ad, a voiceover says: “It’s terrifying that Susan Crawford would consider a four year sentence appropriate for raping a child.”
Sponsor: Brad Schimel
Estimated Spending: $606,580
March 6 – WI WMCIMC Todd Skarban
In this ad, Sheriff Todd Skarban says: “Wisconsin law enforcement works extremely hard to keep you safe. So, when liberal judges like Susan Crawford refuse to actually punish violent criminals it undermines our entire system.”
Sponsor: WMC Issues Mobilization Council
Estimated Spending: $588,150
March 4 – WI Crawford Trusts Women
In this ad, a woman says: “Susan Crawford is the common sense judge who will protect our rights and Brad Schimel is the extremist who will take them away.”
Sponsor: Susan Crawford
Estimated Spending: $711,440
March 4 – WI A Better WI 1849 Abortion Ban
In this ad, a female voiceover says: “Schimel says we have no right to an abortion and supported overturning Roe v. Wade.”
Sponsor: A Better Wisconsin Together Political Fund
Estimated Spending: $668,700
February 28 – WI Schimel Andrea
In this ad, Andrea says: “I know Brad Schimel and he has always focused on getting justice for victims of sexual assault.”
Sponsor: Brad Schimel
Estimated Spending: $606,010
February 28 – WI Crawford False Ads
In this ad, Susan Crawford says: “Right now, there’s a lot of false ads trying to tell you who I am – so I thought I’d tell you myself.”
Sponsor: Susan Crawford
Estimated Spending: $735,380
February 28 – WI Crawford Chris M
In this ad, Chris says: “She (Crawford) prosecuted health care fraud and she’ll stand up to the big insurance companies that try and rip you off – not help them do it.”
Sponsor: Susan Crawford
Estimated Spending: $210,540
February 28 – WI Crawford Jim B
In this ad, Jim says: “He (Schimel) blamed an underage girl for being sexually assaulted – that’s disgusting and too extreme for the Supreme Court.”
Sponsor: Susan Crawford
Estimated Spending: $416,730
February 25 – WI RSLC & Judicial Fairness President Trump
In this ad, a voiceover says: “Susan Crawford would guarantee a far left majority on Wisconsin’s highest court to defend democratic priorities, to protect sanctuary cities, stop deportations of illegal immigrants and let criminals roam free.”
Sponsor: Republican State Leadership Committee and Judicial Fairness
Estimated Spending: $9,010
February 25 – WI Fair Courts America Curtis O’Brien
In this ad, a voiceover says: “A five year old girl violated – the predator faced up to sixty years behind bars and radical Susan Crawford sided with him.”
Sponsor: Fair Courts America
Estimated Spending: $1,616,030
February 23 – WI Schimel Pattern 15
In this ad, a voiceover says: “For Susan Crawford it’s a pattern – putting pedophiles back on the street free to prowl our pools and prey on our kids.”
Sponsor: Brad Schimel
Estimated Spending: $1,660
February 22 – WI Schimel Public Pool 15
In this ad, a voiceover says: “Susan Crawford, the radical liberal judge who let the predator out in just four years.”
Sponsor: Brad Schimel
Estimated Spending: $1,310
February 21 – WI Crawford Two Kinds
In this ad, a police officer says: “Susan Crawford made sure rapists, murderers and abusers were behind bars so victims could get justice.”
Sponsor: Susan Crawford
Estimated Spending: $582,420
February 20 – WI WMCIMC Catch and Release
In this ad, a voiceover says: “Catch and release Crawford lets criminals off easy all the time. No one is safe with dangerous liberal judges like catch and release Crawford.”
Sponsor: WMC Issues Mobilization Council
Estimated Spending: $943,770
February 20 – WI Building Americas Future Dangerous Decisions
In this ad, a voiceover says: “The monster faces 100 years in prison but Judge Susan Crawford let him off with just four – that was Crawford’s choice.”
Sponsor: Building America’s Future
Estimated Spending: $1,744,420
February 19 – WI Schimel Public Pool
In this ad, a voiceover says: “Criminals are praying Susan Crawford gets elected because she fights for them not us.”
Sponsor: Brad Schimel
Estimated Spending: $521,370
February 18 – WI Crawford Two Years 15
In this ad, a voiceover says: “Over two years, Brad Schimel tested only nine rape kits out of 6,000 that needed testing.”
Sponsor: Susan Crawford
Estimated Spending: $57,950
February 14 – WI Crawford 1849 15
In this ad, a voiceover says: “Brad Schimel wants to take us back to an abortion ban from 1849.”
Sponsor: Susan Crawford
Estimated Spending: $286,330
February 14 – WI Crawford Hal J
In this ad, Hal J says: “I have kids and I can’t believe all a sex predator had to do to get a plea deal was give Brad Schimel’s campaign $5,000.”
Sponsor: Susan Crawford
Estimated Spending: $600,830
February 14 – WI Crawford Lying to You 15
In this ad, a voiceover says: “Brad Schimel is lying to you about abortion. Behind closed doors he says he’ll ban it.”
Sponsor: Susan Crawford
Estimated Spending: $135,310
February 14 – WI Crawford Laurel
In this ad, a woman says: “The 1849 law that Brad Schimel supports almost killed me.”
Sponsor: Susan Crawford
Estimated Spending: $902,460
February 12 – WI Schimel Mackenzie & Haley
In this ad, Brad Schimel says: “The people of Wisconsin through referendum or their elected representatives should decide the question of abortion.”
Sponsor: Brad Schimel
Estimated Spending: $391,390
February 12 – WI Schimel Dale Schmidt 15
In this ad, a sheriff says: “I was there when Brad Schimel initiated the sexual assault kit initiative, pushing hard to make sure that victims of sexual assault were able to see their offenders convicted.”
Sponsor: Brad Schimel
Estimated Spending: $215,560
February 11 – WI Schimel This Street
In this ad, the voiceover says: “The new neighbor is a pedophile who repeatedly raped a little girl released after just two years in prison thanks to Judge Susan Crawford sweetheart sentence”.
Sponsor: Brad Schimel
Estimated Spending: $591,340
February 7 – WI Crawford Untested 15
In the ad, the voiceover says: “Take it from a sheriff, Brad Schimel is too extreme for the Supreme Court.”
Sponsor: Susan Crawford
Estimated Spending: $468,250
February 7 – WI Crawford Nine 15
In this ad, the voiceover says: “Over two years, Brad Schimel tested only nine rape kits out of 6,000 that needed testing while rapists walked free and victims waited for justice.”
Sponsor: Susan Crawford
Estimated Spending: $299,350
February 6 - WI Crawford A Lie B Roll
In this ad, the voiceover says: “That’s Brad Schimel. Too extreme for the Wisconsin Supreme Court.”
Sponsor: Susan Crawford
Estimated Spending: $319,210
February 6 – WI Crawford A Lie
In this ad, the voiceover says: “Schimel let domestic abusers walk with no jail time and he’s so corrupt he gave a plea deal to a man caught with thousands of files of child pornography.”
Sponsor: Susan Crawford
Estimated Spending: $124,680
February 4 – WI Schimel Injustice To Us All
In this ad, the voiceover says: “Be traumatized by Crawford’s disregard for justice, her criminal coddling record is an injustice to us all.”
Sponsor: Brad Schimel
Estimated Spending: $489,940
January 21 – WI Crawford Common Sense
In this ad, Judge Crawford says: “For me, being a judge is really pretty simple. There is right and there’s wrong and I’ll always do the right thing for Wisconsin.”
Sponsor: Susan Crawford
Estimated Spending: $293,260
January 21 – WI Crawford Common Sense B Roll
In this ad, a voiceover says: "On the Supreme Court, she’ll look at the facts and uphold the law – fair, impartial, common sense.
Sponsor: Susan Crawford
Estimated Spending: $236,850
January 21 – WI Crawford Untested
In this ad, a voiceover says: “Brad Schimel – he let 6,000 rape kits sit untested for two years while survivors waited for justice.”
Sponsor: Susan Crawford
Estimated Spending: $205,450
January 21 – WI Crawford 1849 Law
In this ad, a voiceover says: “Brad Schimel – he wants to bring back the 1849 law that bans all abortions with no exceptions for rape or incest.”
Sponsor: Susan Crawford
Estimated Spending: $340,110
January 17 – WI Schimel Job Title
In this ad, Judge Schimel says: “Your job title shouldn’t define you but in the job I’m running for it should. I’m Brad Schimel and justice is my life’s work.”
Sponsor: Brad Schimel
Estimated Spending: $461,950
January 14 – WI Schimel Justice for Victims
In this ad, Judge Schimel says: “Law school taught me the rights of the accused but justice for the abused is denied all too often.”
Sponsor: Brad Schimel
Estimated Spending: $673,510
